Liquid Death’s Marketing: Curses, Soul Contracts, and the Mockery of Faith

Liquid Death has built a billion-dollar empire by selling rebellion in a can. From witch doctor “curses” to digital soul contracts, the brand’s darkly humorous campaigns blur the line between satire and sacrilege. This piece examines how Liquid Death’s viral marketing exploits spiritual imagery for profit—and what it says about a culture that laughs while drinking from a can labeled with mockery. Beneath the edgy humor lies a deeper question: when did faith become fair game for branding?